![]() Once the initial on-boarding is completed, it’s time to pause a campaign and check the campaign structure for maximum effectiveness. It’s a good idea to create several campaigns targeting specific areas of your products or services – for example, a campaign for branded terms, generic terms, competitor terms or other product categories. Taking control of the campaign and using Google’s suggestions only when they make sense in light of business goals is a smart move to generate positive ROI for your campaigns.Īlso read: A Comparison of Google-Ads & DoubleClick #3 Look Into Campaign Structure ![]() ![]() #2 Use Google’s Recommendations Where AppropriateĪ professional PPC management agency understands that Google is a great source for valuable insights (such as in the area of keyword research) but Google’s recommendations should not be followed blindly – after all, Google’s suggestions are designed to generate them more revenue. A B2B business may be more interested in generating qualified leads who can be nurtured into clients. The first step is to identify key metrics and business goals so that you can engineer each campaign element campaigns to reach those goals.įor an e-commerce business, the goal may be to increase the number of sales in which case campaign focus would be to get website visitors and conversions. #1 Set Campaign GoalsĮxpert PPC managers know that effective management strategies are built on clear roadmaps. ![]() Here are some tips that a professional PPC management agency uses to draft ROI driven campaigns. Wondering what’s a good PPC management strategy for your small or medium business? Ideally, it should look into several aspects including keyword research, target goals, campaign monitoring, split testing campaign measurement, analyzing competition and campaign optimization. ![]()
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